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Mastercard spoof, throwback trailer and the NSYE: How A24 used romcom nostalgia to market Materialists
On strategy, execution and audience expectation vs. reality
Jun 16
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Kristina Monllos
6
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Creative Pursuits
Mastercard spoof, throwback trailer and the NSYE: How A24 used romcom nostalgia to market Materialists
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Are safe zones at Cannes enough?
What does it say about the ad industry that its premier festival needs safe zones
Jun 2
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Kristina Monllos
10
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Are safe zones at Cannes enough?
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May 2025
A reset
On getting laid off and covering the pursuit of a creative life
May 19
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Kristina Monllos
24
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Creative Pursuits
A reset
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